Transforming the
UK Forecourt with
Pump-Side EPOS
SyncDisplay is partnering with Merco and Euro Garages to deploy interactive touch screen EPOS units on fuel pumps across the UK — enabling customers to order hot food, beverages, and pay for fuel without leaving the pump.
EG Group UK Sites
Daily Forecourt Customers
Average Fuelling Dwell Time
Projected First-Year ROI
The Forecourt
Revenue Revolution
The average UK driver spends 3.2 minutes at the pump — a captive, engaged audience that has historically been underserved. SyncDisplay is changing that by placing a fully interactive EPOS terminal at the point of fuelling.
In partnership with Merco and Euro Garages (EG Group) — two of the UK's largest forecourt operators — we are deploying our pump-side touch screen units across their network. Each unit integrates directly with the forecourt's existing EPOS system, enabling seamless food ordering, fuel payment, and targeted digital advertising.
Hardware Spec
21" ATEX-approved outdoor touch screen
1080×1920 portrait · 1000 nit brightness · -20°C to +60°C operating range
Everything a Customer
Needs at the Pump
Each pump-side unit is a complete commerce and communications platform, purpose-built for the forecourt environment.
Food & Beverage Ordering
Full menu browsing and ordering for hot food, coffee, pastries, snacks, and cold drinks. Orders sent directly to the kitchen or coffee machine with a collection number.
Fuel Payment at the Pump
Customers can authorise and pay for their fuel directly on the screen using contactless, chip & PIN, Apple Pay, or Google Pay — no need to enter the shop.
Digital Signage & Advertising
When not in active use, the screen displays targeted advertising content — national brand campaigns, local promotions, and seasonal offers — generating passive ad revenue.
Upsell & Loyalty Integration
AI-powered upsell suggestions based on time of day, weather, and purchase history. Loyalty card scanning and points redemption integrated directly into the checkout flow.
Real-Time Analytics Dashboard
Full visibility into conversion rates, average order values, peak times, most popular items, and revenue per pump — all accessible from the SyncDisplay cloud dashboard.
Remote Management
All screens managed centrally via SyncDisplay. Update menus, pricing, and promotional content across all pumps and all sites simultaneously from one dashboard.
Weatherproof & Vandal-Resistant
ATEX-approved enclosure, toughened glass, and tamper-resistant mounting. Certified safe for explosive atmospheres at fuel forecourts. Designed for 24/7 outdoor operation in all UK weather conditions.
Emergency Override
Instant broadcast capability — push safety messages, forecourt alerts, or emergency information to all screens simultaneously from the management dashboard.
Third-Party Ad Network
Screens connect to the SyncDisplay DOOH ad network, enabling national advertisers to purchase pump-side impressions — creating a new revenue stream with zero effort.
The Most Valuable
Advertising Real Estate
in UK Retail
A pump-side screen is not just a point-of-sale terminal — it is a premium advertising medium with a captive, high-intent audience that national brands are willing to pay significant CPM rates to reach.
100% Captive Audience
Every customer at the pump is stationary for an average of 3.2 minutes — a dwell time that outperforms roadside billboards, shopping centre screens, and most digital out-of-home formats. The customer has nowhere else to look.
High-Intent Consumer Targeting
Forecourt customers are in a transactional mindset — they are already spending money. This makes them significantly more receptive to food, beverage, and convenience product advertising than passive media audiences.
Daypart & Weather Targeting
Show breakfast promotions at 7am, lunch deals at noon, and hot drink offers on cold days. SyncDisplay's dynamic content engine automatically serves the right message at the right time — maximising conversion and ad relevance.
National Brand Advertising Revenue
Screens connect to the SyncDisplay DOOH ad network. National brands — food manufacturers, beverage companies, automotive products — purchase pump-side impressions at premium CPM rates, generating passive revenue for the forecourt operator.
15m+
Visibility Range
400+
Daily Impressions
3.2 min
Dwell Time
Hot Food & Beverage Upsell
Promote the forecourt's own food-to-go offer at the moment of highest intent — as the customer is already spending money on fuel.
Forecourt Shop Promotions
Drive footfall into the shop with time-limited offers, meal deals, and loyalty promotions displayed on the pump screen.
National Brand Campaigns
Sell advertising slots to FMCG brands, automotive products, and financial services targeting the high-value forecourt demographic.
Loyalty & Membership
Promote loyalty schemes, app downloads, and subscription programmes to a captive audience who visit the forecourt regularly.
Visible Day and Night,
Rain or Shine
The 1,000 nit display brightness ensures perfect readability in direct sunlight, while the vivid backlit interface is equally compelling at night — making every pump a premium advertising and commerce touchpoint around the clock.
Display Brightness
1,000 nit
Operating Temperature
-20°C to +60°C
Hazardous Area Cert.
ATEX Zone 1 & 2
Screen Uptime SLA
99.9%
Touch Response
<20ms
Viewing Angle
178° IPS
Each unit is installed by our certified engineers and connected to the forecourt's existing network infrastructure. Installation takes under 4 hours per pump with no disruption to fuelling operations.
Calculate Your
Revenue Uplift
Use the interactive calculator below to estimate the additional revenue a pump-side EPOS deployment could generate for your site. Adjust the inputs to match your forecourt's profile.
ROI Calculator
Estimate your revenue uplift per site
Daily Orders Generated
384 orders/day
Monthly Food & Beverage Revenue
£74,880 /month
Annual Ad Network Revenue
£19,200 /year
Total Annual Revenue Uplift
£930,240
Estimated ROI: 6360% in year one
* Estimates based on industry averages. Actual results will vary by site, location, and operational factors. Ad revenue based on £200/pump/month benchmark.
Food & Beverage Revenue
- Hot food orders placed at the pump
- Coffee and beverage upsells
- Snack and impulse purchases
- Meal deal conversions
Fuel Payment Revenue
- Reduced queue times at the till
- Higher fuel volume per visit
- Contactless payment convenience
- Reduced cash handling costs
Advertising Revenue
- National brand DOOH campaigns
- Local business advertising
- Seasonal promotional slots
- Programmatic ad network income
Why Merco & Euro Garages
Chose SyncDisplay
Operational Benefits
Reduced Till Queues
Customers who pay at the pump and order food via the screen reduce pressure on the shop counter, improving service speed for all customers.
Automated Menu Management
Price changes, menu updates, and promotional content are pushed from the central dashboard — no manual screen updates, no printed menus to replace.
Kitchen Efficiency
Orders arrive in the kitchen before the customer has finished fuelling, reducing wait times and improving the food-to-go experience.
Centralised Fleet Management
All screens across all sites managed from one SyncDisplay dashboard — instant visibility into uptime, content, and performance across the entire network.
Commercial Benefits
New Revenue Stream — Zero Footprint
The pump-side screen generates food, beverage, and advertising revenue from customers who would otherwise have driven away without entering the shop.
Higher Average Transaction Value
AI-powered upsell suggestions at the point of payment consistently increase average order values by 18–24% compared to counter-only ordering.
Premium Advertising Inventory
Pump-side screens command premium CPM rates from national advertisers — the forecourt demographic is highly valuable to FMCG, automotive, and financial brands.
Data-Driven Decision Making
Granular analytics on customer behaviour, peak times, and product performance enable smarter purchasing, staffing, and promotional decisions.
"The pump-side EPOS concept addresses one of the biggest missed revenue opportunities in forecourt retail. Every customer who fills up and drives away without buying food or drink is a lost sale. SyncDisplay puts the entire shop in front of them at the exact moment they're most likely to buy."
Forecourt Operations Director
Merco Group — UK Forecourt Operator
Project Milestones
Phase 1
Pilot Deployment
Initial deployment of 12 pump-side units across 3 Merco pilot sites. EPOS integration, contactless payment, and remote management validated in live forecourt conditions.
Phase 2
Euro Garages Integration
SyncDisplay platform integrated with Euro Garages' existing EPOS infrastructure. Menu management, loyalty scheme integration, and analytics dashboard deployed across EG Group sites.
Phase 3
Network Rollout — 50 Sites
Scaled deployment across 50 high-volume forecourt sites. Ad network activation, national brand campaign onboarding, and full analytics suite live.
Phase 4
Full Network Expansion
Rollout to remaining Merco and Euro Garages sites. Third-party forecourt operator onboarding begins. DOOH ad network reaches national scale.
Phase 5
Platform Expansion
Expansion to additional UK forecourt operators. Integration with EV charging points. Advanced AI-driven personalisation and predictive ordering capabilities.
Technical Documents
Access our complete technical documentation suite for the SyncDisplay Forecourt Screen system. These documents are provided for qualified engineers, site installers, and procurement teams.
SD-FC-SPEC-001
Manufacturer Specification
Full technical specification for screen manufacturers. Covers display panel, enclosure, ATEX certification, environmental ratings, and electrical requirements.
SD-FC-DWG-001
Dimensioned Drawing
Engineering drawings with full dimensions, mounting hole positions, cable entry points, and installation clearances for the pump-side screen enclosure.
SD-FC-INST-001
Site Installer's Guide
Step-by-step installation guide for qualified site engineers. Covers pre-installation checks, mounting, cable routing, network configuration, and commissioning.
Access Policy: Technical documents are provided to qualified professionals only. By accessing these documents you confirm that you are a licensed engineer, procurement professional, or authorised representative of a business with a legitimate need for this information. Documents are subject to SyncDisplay's standard non-disclosure terms.
Ready to Transform
Your Forecourt?
Whether you operate a single site or a national network, SyncDisplay can deploy pump-side EPOS technology that generates new revenue from day one. Contact our team to discuss your requirements.
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